Incognito – Yesterday and beyond

Fempro is a flourishing and competitive company that listens to what consumers have to say.  Our feminine hygiene products are designed by women for women, thus ensuring we meet the real needs of consumers.

INCOGNITO® has a cottony soft coversheet which does not cause irritation or infection, and is tested under dermatological supervision all the while offering a product that is white.  These features set us apart from everything else on the shelves.

Please follow our year-to-year history to see how we became what we are today.  

  • 1990: Vania becomes the new INCOGNITO® brand.  Packaging is redesigned, adopting bright appealing colors.  
  • 1991: INCOGNITO® is one of the first manufacturers of feminine products to offer an ultra thin pad.
  • 1992: INCOGNITO® introduces the TWIN GROOVES SYSTEM®, a revolutionary invention that is soon imitated by all other private and national brands.
  • 1996: The Company’s ownership changes to become Fempro inc. INCOGNITO®’s image is redesigned and the daisy, now famous symbol of the brand, appears for the first time on the packaging.
  • 2001: INCOGNITO® revolutionized the market with its launch of the INVISIBLE† pad, a paper-thin product while also offering an exceptional level of protection.  
  • 2001: The Company moves its installations to a larger building which also allowed the creation of several jobs.  
  • 2002: Fempro is named “Company of the year – Small Medium Business” and honoured with the “New Investment Project – Small Medium Business” award, by the Fédération des Chambres de commerce du Québec.  
  • 2004: The brand launches two new innovative products: INCOGNITO® TANGO†, a panty liner with a shape designed to fit any type of thongs, and the panty liner odor control to go.
  • 2005: The COMFORT TABS† are introduced on the market, the first protective tabs to be proportional to the pad’s level of protection.  
  • 2007: Year of three great launches.  First, the new intimate cleansing cloths, 100% biodegradable and flushable, fragrance-free and alcohol-free as well as hypoallergenic.  Follows, the one and only FANTÔME† micro panty liner.  The thinnest and smallest panty liner on the market.  Last, the new CONTACT† ultra thin pads are introduced.  They offer unprecedented protection against sudden flows as well as enhanced body contact for better comfort.
  • 2007: Fempro inc. becomes Fempro 1 inc. owned by Desjardins Venture Capital, the management as well as an employee shareholder cooperative.  
  • 2008: Introduction of the new REFLEX† panty liner which can absorb up to 10 times its own weight while being extremely thin and flexible.
  • 2009: Incognito adopts a new image with refreshed packaging showing bright and vivid colors, and including new identification grids and charts.  
  • 2010: INCOGNITO® very proudly launches the INCOGNITO STYLE® its first ever line of tampons, offered with ultra soft and easy to hold plastic applicators.  The same year, the daily panty liners and INVISIBLE† pads are redesigned to offer an even greater protection and more incredible comfort.

INCOGNITO® Hypoallergenic.  Fragrance-free.  Dye-free.